Measuring the Impact of Social Media on Business
Social media promises to do something for business. That's what everyone has been hearing for the last 3 or 4 years, that engaging with their customers and expanding their brand through social media is the key to success in the digital age. How true is it, really?
Business owners may be going crazy over social media and the thoughts of reaching millions, but the reality is that social media's benefits are harder to measure than most think. The infographic above by our friends at WildFireApp examines the perceptions that are driving the expansion of social media marketing. How real is it all?